Line of the week: LORRELL
The quality centric brand built to empower
These days, it's easy to assume that all one needs to consider themselves "A designer" is a few decent pieces and some influencers to back them. With all respect to the screen printing Gildan crew, Lorrell Gold is not with that. The Boston bred, self proclaimed creative genius is the mind behind LORRELL, a high quality lifestyle brand that scraps every conventional notion about clothing and product.
The brand originally based in Boston, now based in Houston, Texas lives by the mantra: "Refine. Redefine. Reinvent." With its pieces, it achieves just that. Each article of clothing from LORRELL is hand crafted, pulling off a signature minimalistic design. In it's own words, the line is "The culture catalyst that empowers people to challenge traditional ideas in order to pursue their passion." We're going to keep an eye on this ambitious designer, and his equally innovative brand. Oh and LORRELL is not for traditional use, so if you're planning on rockin it, you better rock it right.Check out some pics of the product below or shop at: https://lorrell.co/
